Cindy Gordon is an expert in SaaS, business innovation, early-stage software commercialization & CRM business processes. She has held senior leadership roles at: Accenture, Xerox, Nortel Networks, and Citicorp.
Currently, she is the Founder and CEO of SalesChoice Inc., an AI and Data Sciences company that specializes in CRM process areas. The company has developed an AI Engine that predicts outcomes up to 95% accuracy and can solve different CRM use cases like: Predictive SalesForeCasting, Predictive Opportunity Scoring, Predictive Churn etc. Certified as a SalesForce Exchange Partner and is also an Einstein Analytics Certified Partner to help company develop BI dash-boarding solutions.
With entrepreneur, VC and Angel experiences, Cindy also has been immersed in numerous global SaaS start-ups like Eloqua, an early seed investment sold to Oracle for over $1B. Other SaaS companies, she is currently involved in include: Corent Technology, CoursePeer, Kula, and TouchTown TV. Former Director roles have also been: Director, Kamoon, Got Marketing and Novator Systems.
Cindy is also the Founder of Helix Commerce International Inc., a strategy innovation firm which has serviced clients like: CIBC, Davis and Henderson, IBM, ING, LGS Electronics, Mitel, Rogers and TD.
Internationally, she is recognized for her innovation in: SaaS and Big Data thought leadership, with over 14 books in the market. She is also a 2012 recipient of the Governor’s General Award for Innovation. She is a 2017 recipient of the CATA & E&Y Sara Kirke Award for Outstanding Leadership as a CEO. She also recently won the Start Up Canada Award for Innovation at both the Regional Level for Ontario and also for Canada at the National Level in Fall, 2017. She is also a Advanced Analytics Expert at the International Institute of Advanced Analytics (AI and Data Sciences, Boston). She is also currently working on her 15th book on The AI SPLIT: The Perfect World, or The Perfect Storm.
With NFPs, Cindy’s track record includes: CATA (National Media Spokesperson), Invest CrowdFund (ICC) Canada (Past Chair), Founder and National Chair, Women in Technology (CANWIT), and The United Way. She recently was a board director for Nightwood Theatre, and has also been a Board Director for the Bluma Appel Theatre, and has a passion for theatre and the arts.
Most recently she has set up a JV to advance Canadian AI companies in Canada with CATA, and IT World Canada, and SalesChoice by building out an AI Directory to profile AI validated companies and experts.
Cindy’s passion is the constant pursuit of sustainable innovation and making differentiated experiences to make our world an incredible place. She loves AI, Big Data, Analytics, travelling, cooking and #1 Family Time, with her husband Perry, and two children Jessica, and Bryce.